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PREVX
Situation:
Prevx, an automated malware research company, wanted to strengthen its brand awareness in the US in the tight software security marketplace.
Strategy:
CSG promoted the unique brand story that “Prevx sees more malware, faster” than other traditional security software products.
Services:
S&M – Strategy & Messages
PR – Public Relations
Results:
PC Magazine / 4 STARS
Network World
PC Magazine/AppScout
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