Media Training

Be ready to speak with the media at a moment's notice

This is the perfect service for you if you're a:

• VP Marketing and your executives need to polish their media performance
• Director of Public Relations and your spokespeople need to be better prepared for media questions
• Product Manager getting ready for a tradeshow where the media will be in attendance
• Small Business Owner who wants to be prepared when speaking with local or industry media

Company spokespersons – executives, product managers, brand managers, engineers, tradeshow booth staff – must be prepared to present to the media with clarity and confidence. We help them deliver brand stories the media can remember and repeat.

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Make your brand story relevant to the media

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the right supporting material in order to stand out to a busy journalist. But once you've got the media's interest… then comes the most difficult part—telling your story so that you can be quoted without sounding unprepared.

Building strong media skills for company spokespeople and executives is critical, but often overlooked by many public relations plans. And while there is no single way to prepare for every media interview that you will encounter, there are a few guidelines that can help. We offer four types of sessions:

Group Session In-Person
Group Sessions via Webinar
One-on-One Coaching Sessions In-Person
One-on-One Refresher via Phone

Media Training - Group Session In-Person
Our group session is conducted in a “workbooks and presentation” style. We focus on media interviewing basics and tips for those who have any type of contact with the media. Participants will learn how to:

• Personalize communications to meet individual reporter’s needs
• Understand the different types of media
• Deliver key messages and brand stories during interviews—regardless of topic, point of view, or questions
• Effectively organize talking points into concise messages
• Become quickly prepared and know what say and not say

We require bios for all participants, a conference room large enough for all participants to be comfortable, a white board or flip chart and a large monitor or LCD projector during this session.

Sessions are approximately 90 minutes.

Click here to get started with Media Training today!

Media Training - Group Sessions via Webinar
Our group session via webinar is conducted in a “workbooks and presentation” style. We focus on media interviewing basics and tips for those who have any type of contact with the media. Participants will learn how to:

• Personalize communications to meet individual reporter’s needs
• Understand the different types of media
• Deliver key messages and brand stories during interviews—regardless of topic, point of view, or questions
• Effectively organize talking points into concise messages
• Become quickly prepared and know what say and not say

Participants must have access to a PC/Mac with Web access to view presentation and a phone for audio.

Sessions are approximately 90 minutes. Contact us for times and dates.

Click here to get started with Media Training today!

Media Training - One-on-One Coaching Sessions In-Person
Our individual sessions consist of discussing strategies and tactics for conducting media interviews, followed by mock interviews to allow spokespeople to use what they have learned to remain “on message” and “in control” during media interviews. We video tape and replay the mock interviews to allow spokespeople and quote sources to view and improve their performance. We will then work with you to assess and evaluate spokespeople and quote sources for additional skills coaching as necessary.

We require bios for all participants, a small, quiet conference room for these sessions.

Half-Day sessions: up to three executives, 60 minutes each.
Full-day sessions: up to six executives, 60 minutes each.

Click here to get started with Media Training today!

Media Training - One-on-One Refresher via Phone
Our individual "phone phresh" sessions are designed to prepare an individual spokesperson ahead of an important media interview. We conduct a brief mock interview to allow the spokesperson to use the strategies and tactics they have learned to remain “on message” and “in control” during the upcoming media interview(s).

We will supply a call-in number for these sessions. Sessions will be recorded to MP3 and returned to the spokesperson for playback.

Sessions are approximately 60 minutes.

Click here to get started with Media Training today!