Social Media Marketing Audits
Put your best social networking foot forward with a social media marketing audit.
We provide social media marketing audits to best evaluate the effectiveness of your social networking strategy. This is the perfect service for you if you're: Whether you call it social media, social networking or Web 2.0, it is often the best method for establishing a true and meaningful connection with your customers, partners and prospects. You’ve heard that you should “Listen, Learn and Link”, but if you’re like many marketers, you may be wondering: “Where do we begin?” Click here to arrange a Social Media Marketing Audit today! Communication Strategy Group recommends beginning with an audit of your existing content, resources, competitors, customers and prospects. We help you assess your existing content and resources, target groups, and the best methods for connecting and sharing. Then we develop a set of social media marketing recommendations that are tailored to your company, budget and resources. Our Social Media Marketing Audit includes: Corporate Content Audit What content is available? How can it be shared via social media tools? Corporate Resource Audit Who are your internal social media champions and potential social media spokespersons? Competitive Scan How are your competitors engaging their social networks? Social Network & Online Conversation Scan What social networks do your customers and prospects actually use online? Social Media Marketing Matrix What do you need to do next?
Blogs, Twitter, Facebook, LinkedIn and social media sharing tools can all be important components of your marketing efforts – but which are right for your company and how do you leverage them for the best effect? How can you monitor what people are saying about your brand? And how can you participate in the conversation?
We assess your existing corporate content and look for ways that it can be shared via social networks. We also look for content gaps so we can recommend what you need to develop.
We assess the strengths of your internal and external resources and help you decide where to focus your efforts.
We analyze your top competitors and look for missed opportunities.
Who is talking about you and your industry online and where are they talking? We conduct a micro-scan of a sample of your target audience to uncover what social networks they are using today and how they are participating. We also uncover online conversations about your company, competitors and industry.
We develop a matrix of social media marketing tools, content, resources and objectives. We’ll make strategic recommendations so you have a clear path for listening, connecting and sharing with your customers, partners and prospects.
And you will gain a much stronger understanding of how social media marketing can work for your company, products and services.
